What makes a pastel color extra clickable

Plus, the nerdy 101 on boom poles   IMAGES    FOOTAGE    MUSIC    BLOG       Wednesday, June 15, 2022   Cellophane flowers of yellow and green   Click here to subscribe to this newsletter >   This morning I spoke at a program for recent college graduates looking for editorial jobs. They asked astute questions about how we measure our work, define our success, chart our future. The panelists and I talked about metrics, traffic, and budgets. But we also spoke about knowing our readers, trusting our instincts, and being curious people. I was reminded of a comment a former boss of mine used to make all the time: "Where's the surprise?" she'd say. It drove us nuts -- surprise? what did she mean by surprise? -- but the comment still runs through my head multiple times a day, even years later. What are you, the creator, giving your audience that they didn't even know they wanted?   Happy creating!     Jennifer Braunschweiger   Senior Director of Content Marketing           DREAM IT     A Brief History of Stars in Art, Imagery, and History   "The stars are mansions built by Nature's hand..." -- William Wordsworth. And what else? A dive into our design fascination with this unique shape.   Read more             MAKE IT     Recording Audio 101: Boom Pole Basics   So you want to buy a boom pole! Good for you. Here's what you need to know to bring your audio to the next level (or at least about head high).   Read more           SELL IT     Data-Backed Ways to Include Pastel Colors in Your Ads   Is Millennial Pink still a thing? We turn to Shutterstock.AI to answer this -- and other softly glowing questions -- about pastels.   Read more           TALK ABOUT IT     Tips from a Brand Director and Climate Change Professional   Where climate change meets branding, you have world building: How do you imagine the world you'd like to see and communicate that vision in your marketing? I see skies of blue and clouds of white... (Sing along with me!)   Read more

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