Lovecore is on trend -- so how do you work it into your marketing?

And what, exactly, does a child-free woman look like?   IMAGES    FOOTAGE    MUSIC    BLOG       Wednesday, June 22, 2022   Little darling, it feels like years since it's been here   Click here to subscribe to this newsletter >   I think we're all in desperate need of HOPE, of a reason to believe that things will get better, that the effort we've invested -- in our jobs, health, families, future -- will be rewarded with growth, happiness, and maybe even a rainbow. I've been thinking about where in my own life I turn when I need a ray of light, and how to bring that to the people I encounter, personally and professionally. The answer is to keep the "why" front and center. That's a fairly simple question, for me, and probably for most people. In my experience, generally people do the things they do because it helps people, in whatever way they're called to. That so many people can nod their heads to that -- yes, they do what they do because it helps someone -- is the greatest reason for hope of all.   Happy creating!     Jennifer Braunschweiger   Senior Director of Content Marketing           DREAM IT     #Lovecore Isn't Just for Valentine's Day   Romance! Affection! Love! What does it look like, and how do we strum those heartstrings in our marketing? Inspired by this trend on TikTok, we jumped into a heartshaped pool and scattered images in the breeze....   Read more             MAKE IT     A Beautiful History of Makeup and Cosmetics   Wowww the photos in this story are just incredible. And as the history makes clear, makeup goes well beyond a perfect cat eye (though we love those too). Rather, face paint has been a tool of self-expression for all time. And how oooheeee.   Read more           SELL IT     How to Capture Cityscapes in Photography   The techniques and timing for immortalizing the glow of the city just so.   Read more           TALK ABOUT IT     How We Show It: Childfree Women   Ugh, the stereotypes. Here on the Shutterstock blog, we are actively engaged with questioning why we think things look a certain way. In this exploration, Asia Ewart confronts what it means to be a childfree woman. Why must a woman without children be assumed to be sad? How, in fact, might we show a broader, nuanced, more representative life?   Read more

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