Learn how to capture trends and visualize dreams

The biggest trend of the year, visualizing dreams with the New York Lottery and AI, and more.

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Follow a dream, capture a trend   What would you do if you won the lottery? Would you paint the town pink? In this edition of the Weekly Palette, we'll show you how the New York Lottery used generative AI in a clever marketing campaign. We'll also show how designers and marketers can get the most out of the year's biggest trend (have you guessed it yet?) using Shutterstock's images, footage, and music to make dreamy, on-trend visuals come to life.           Case Study   New York Lottery Shows the World What It Means to Win Big Lotto players are known to dream big. Really big: Shutterstock's AI image generator brings their fantasies to life, showing the exhilarating moments after winners hit the jackpot in an inventive social campaign by New York Lottery and McCann called #PictureAWin.   See more >       Featured Content       Watch: A Day in the Life of a Solopreneur     What if there was a solution that could allow you to focus on your passion while effectively growing your business? Watch how one solopreneur uses Shutterstock to supercharge their marketing and branding.   Watch now         Pond5 How Paying Attention to Current Events Can Elevate Your Portfolio Today's news is tomorrow's documentary. Learn the do's and don'ts of using current events and headlines as inspiration for a broader stock media portfolio.   Learn more > Freebie FREE Modern Logo Design Clip Art Pack Dreaming of updating your brand? Create your own unique brand identity in an instant with this pack of FREE mix-and-match geometric logo designs.   Download now >         Marketing   Get in on the Barbiemania Trend with Barbie Pictures and More If you've had Barbie on the brain, it's for a good reason. From your screens to your ears, Barbie is a trend that isn't going anywhere. Here's how to incorporate Barbie-inspired pictures, footage, music, and more into your next project. We'll also take a look at the history of Barbie and show you where to find the best Editorial images of the world's most iconic doll and her friends.   Learn more >

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