How to achieve natural-looking lighting for your next shoot; plus using NFTs to make a customer connection

What can influencers do for you?   IMAGES    FOOTAGE    MUSIC    BLOG       Wednesday, August 10, 2022   Can't stop, won't stop moving   Click here to subscribe to this newsletter >   When you work in marketing, you hear the word "storytelling" rather frequently. As in, all day, every day. But exactly what do people mean when they use the term? To me, it refers to narrative that isn't overtly promotional ("buy this now" is not a story), is compelling (the customer cares about the outcome), and that has a consistent, logical throughline (the pieces hang together). This requires a clear company mission that is long-term and strategic, which means storytelling can be harder to pull off than it appears. But when it does, well, that's why we're all here. And when you need to execute (how's that for a segue), we have the advice and inspiration to help you do just that. This week, getting the lighting right, a no-nonsense look at influencers, thoughts about NFTs, and fantastic photos of Queen Elizabeth's hobbies (yes, we have Corgis).   Happy creating!     Jennifer Braunschweiger   Senior Director of Content Marketing           DREAM IT     Video: How to Establish Motivated Lighting for Natural Looking Interviews   Motivated lighting means a light source in your scene that appears to come from an element within the scene. How do you set it up and what techniques make it look most natural? An expert tutorial shows exactly what to do.   Read more             MAKE IT     5 Most Common Misconceptions About Influencer Marketing   Oh, if I had a dollar for every time someone said, "Let's hire an influencer!" It can be a great idea, but only if you (and your leadership) are clear on what an influencer strategy can and can't achieve. Sound familiar? We straighten out some misconceptions.   Read more           SELL IT     A Royal Off Duty: Queen Elizabeth II's Hobbies in Photographs   In more than 70 years on the throne, she's never given an interview. What Shutterstock's incredible editorial collection shows about the Queen's hobbies.   Read more           TALK ABOUT IT     NFTs Bring Brands and Consumers Closer Together   What can Web3 do for your brand? We take a look at what some companies are doing with NFTs to engage more directly with customers. We hope you make something great today.   Read more

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