| UGC (short for "user-generated content") -- an aesthetic inspired by the candid images millions of users post to social media daily -- is everywhere. Discover our approach to authentic storytelling, captured with the precision and quality needed to power your campaigns.
Candid angles, handheld framing, and everyday spaces make this collection a strong starting point for brands prioritizing relatability. | | | |
 | | AI-made, UGC-inspired | | When the shot doesn't exist, create it. We've generated these realistic, story-driven visuals to blend seamlessly with your campaigns. | | | |  | | Immersive POV | | Get closer with bold camera work and in-the-moment shots that blur the line between content and experience for maximum engagement. | | | | | |
| Create realistic, UGC-style visuals in seconds with Shutterstock's AI Image Generator. We've got the latest AI models and creative tools to help you generate campaign-ready content—no reshoots required.
Here are some prompts to get you started: | | | |
Posts
