How imagery impacts your brand from top to bottom.

Television culture, building your brand, and the impact of empathy.   IMAGES    FOOTAGE    MUSIC    BLOG       Wednesday, October 12, 2022   Your brand isn't just your logo. It's your everyday.   Click here to subscribe to this newsletter >   This week, we ask ourselves questions about the all-important word "brand": How it's perceived by potential clients and our own workforce, and how it's impacted by the stories we tell. For those who are just starting to build (or rebuild): Practical tips on establishing a visual identity that commands attention and scales for success. For those who are hiring: How to ask yourself honest--and sometimes difficult--questions about the workforce you have AND the workforce you want. If you're addressing mental health as part of your services or are encouraging healthy behaviors for your employees, learn how to communicate it without clichés or stigma. And, finally, for those of us who handle the cultural beat at work (or want something to spice up a watercooler chat), it's Bridgerton vs. the world at this week's National Television Awards.             DREAM IT     How We Show It: Mental Health   A healthy workplace begins with employees who are encouraged to take care of themselves. These tips from Angela Samata, an expert in Arts and Mental Health, can help you discover images that spotlight awareness and recovery without stigma.   Read more             MAKE IT     9 Branding Tips: Take Your Small Business to the Next Level   Values, authenticity, and long-term scale: These are the true building blocks of a memorable brand. Go beyond logo colors and fonts (although we've got tips for those, too) in this quick but inclusive guide to establishing your visual identity.   Read more           SELL IT     How Images Impact Your Brand's Inclusivity Aspirations   Diversity doesn't just impact how you attract employees: Your clients need to see themselves, too. How does your imagery line up with your company's strategic goals? Here's what to ask yourself when assessing images of diversity and inclusion.   Read more           TALK ABOUT IT     See What's on the Horizon for 2022's National Television Awards   Backed by internet streaming power, British television has a stronghold in the media landscape beyond the U.K. Join us in viewing the nominees for the National Television Awards and predicting this week's winners (Spoiler: It's a lot of Bridgerton).   Read more

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