What if you’ve had the answers all along? Doing less with more and AI data as inspiration.

Marketing tips, Shutterstock AI as your creative partner, and avoiding burnout.   IMAGES    FOOTAGE    MUSIC    BLOG       Wednesday, September 21, 2022   You can't expedite the creative process… or can you?   Click here to subscribe to this newsletter >   No matter how creative or how rote our jobs may be, we are all called to meet similar demands: do more with less; be creative faster. How do we not succumb to burnout? Maximizing efficiency (companies of all sizes love that phrase, don't they?) in your marketing efforts can start with taking a beat to look at what's in front of you. Those final pieces of content that feel like "less" can generate the "more" you were looking for: the creative process itself is something to feature. Sparking creativity again and again, however— more ideas, always faster— feels more elusive. Pulling the right ideas from our mental rolodex just takes time that we don't always have. But what if the insights you needed to grab your audience's attention were right in front of you as well? What if they were in this email? And what if they were… free?             DREAM IT     5 Ways to Generate Creative Digital Content Without Burning Out   You're already using your creative assets— now turn your process into creative strategy. Here, you'll learn how to take a single photoshoot and turn it into multiple assets for multiple platforms. An exciting prospect; where else might this apply?   Read more             MAKE IT     The Solopreneur's Guide: Saving Money for Design Projects   Real talk: Any budget can feel like a shoestring when there's so much to cover from product development, to brand building, and everything in between. Here's how to channel your energy, time, and money into the right places.   Read more           SELL IT     How to Show off Your Brand's Sustainability, According to Data   Let's talk about sparking ideas faster— as audiences shift toward a more eco-friendly mindset, Shutterstock AI uses data to examine online behavior and tells us exactly how to define and show sustainability without the dreaded "greenwashing" effect.   Read more           TALK ABOUT IT     How to Market to Baby Boomers   Baby boomers have the most expendable income of any generation alive today. Shutterstock AI examines the economic factors that have made the boomer audience harder to win and shows what it takes to establish their all-important trust in your brand.   Read more

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