FREE Gen Z mood boards, and a visual history of tie dye

Plus a video tutorial on choosing the right lens for filming an interview   IMAGES    FOOTAGE    MUSIC    BLOG       Wednesday, July 13, 2022   Come as you are, as you were   Click here to subscribe to this newsletter >   I'm going to put a stake in the ground and say I dislike using the word "authentic" when it comes to content. It's just another way of saying, don't be fake and don't lie to your customer. To which I say: Of course not! People know when they're being lied to and (newsflash) they don't like it. Maybe we need a marketing version of the Hippocratic Oath, "first, do no harm." Something like, "first, don't lie." And with that...on to the stories! This week, we have thoughts on marketing to Gen Z, what works for CPG ads, and we travel down a beautifully tie-dyed memory lane.   Happy creating!     Jennifer Braunschweiger   Senior Director of Content Marketing           DREAM IT     6 Free Mood Boards That Embody Gen Z Aesthetics   You're trying to reach Gen Z...what does that look like? We have FREE freee freeee! mood-board bundles that give you the palettes and the visual direction to make your marketing both consistent and appealing to those up-and-coming folks. It's a vibe.   Read more             MAKE IT     Choosing the Right Lens for Filming an Interview   You landed the interview for your film project. That felt like the hard part, but now you have to choose the lens that will help you get the shots just right? Sigh. Happily, our film expert Lewis McGregor lays out exactly how to choose the lens that will set you up for success. Next step, figuring out what to ask.   Read more           SELL IT     How to Build Clickable CPG Campaigns According to Data   The goal of any marketing campaign is to break through the clutter to connect with a customer. For consumer packaged goods, what are the best practices? (Yes, do include glass packaging and plants.) We turned to Shutterstock.AI for insights.   Read more           TALK ABOUT IT     The History of Tie-Dye, Told Through Images   And tie-dye! It's on-trend now, and it will be again. Weave a daisy chain for your hair and join us in this visual history.   Read more

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