FREE fall color palettes — for when you start planning ahead

Plus, FREE mythological Mother's Day cards — so much good free stuff!   IMAGES    FOOTAGE    MUSIC    BLOG       Wednesday, April 27, 2022   "And I — I took the one less traveled by"   Click here to subscribe to this newsletter >   That line is from Robert Frost, and I chose it because it echoes the quote that has been rattling around my head all week: "Fitting in is overrated." (Melinda French Gates said this in an interview, as did Oprah, apparently.) What does that mean for marketing? To me, it means being brave. Standing up and standing out, even if it's not popular. I can't tell you how that translates for your company or industry, but I can tell you that in my experience, it's the only way to survive the churn. Which brings up the next question: How do you both stand out and share an instantly graspable message? This is often an issue in stock photography, where visual cliches may be boring--but are very easy for your customer to understand. To which I say: Try the road less traveled! Part of our mission on the Shutterstock blog is to help you see the variety of ways you can communicate without cliche, and we hope this week's stories expand your horizons even further.   Happy creating!     Jennifer Braunschweiger   Senior Director of Content Marketing           DREAM IT     5 Unexpected Color Palettes for Fall 2022   One of these palettes is called the Subtle Rule Breaker, which is going to be my new moniker. (Someone else I know is definitely a Moody Green.) Take a look — which best suits you?   Read more             MAKE IT     Data-Backed Ways to Include the Color White in Your Ads   We set AI loose on the rainbow, and now we're turning to the neutrals! Here, a data-informed exploration of the most-clickable images in white.   Read more           SELL IT     Download FREE Modern Mythological Mother's Day Cards   The incredible Grace Fussell let mythology influence her designs for these free FREE freeeee Mother's Day cards.   Read more           TALK ABOUT IT     How NFTs Can Become a Secret Brand Weapon   By now you know what NFT stands for...but do you understand how they might benefit your brand? Kristina Libby shares her thoughts. And now I'm off to make something new!   Read more

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