The fan experience is about to break through the fourth wall, folks.
The future of this music thing is up for grabs, from what we can tell. Fans are either super passive (start a playlist > minimize Spotify > go about your day) or yearn to be a part of the moment (hell, 98% of fans snap pics and vids at live events and share that content). From this point forward, creativity is king, and the size of your budget matters naught. Follow in the footsteps of these guys...
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